Indoor Golf Concept That Takes Vacant Department Store Space Gets Private Equity Backing

Golf in a shopping mall?  I hope this comes to Jacksonville! This is a great use of empty retail space. Read more about this new concept.

Courtesy of Cain International
Swingers’ Oxford Street location


Cain International has bought a stake in the company behind indoor crazy golf concept Swingers, and will help it to expand in the U.K. and U.S.

Cain said it made a “significant investment” (but didn’t disclose how much) in Competitive Socialising, which was founded in 2014 by Matt Grech-Smith and Jeremy Simmonds. Competitive Socialising will be targeting more launches for Swingers in the U.S. and also launching a second concept in the U.K.

Swingers combines themed indoor crazy golf (aka mini golf in the U.S.) with cocktail bars and multiple street food vendors. It has two U.K. locations, 18K SF in the City and 21K SF in West End, and will soon open a 22K SF branch at the Virgin Hotel in Manhattan.

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